ICICI Direct Sub Broker Vs TradePlus Online Sub Broker can be seen as one of the most sought out stockbroking partnership business comparisons in the industry.
At one end of the spectrum is ICICI Direct – one of the top-notch full-service stockbrokers in India with over 1000 offices across different parts of the country and a prominent brand name.
ICICI Direct is among those institutions that recognized the growing trend of the financial markets as well as the investment business. In the year 2003, its partnership offer in terms of ICICI Direct sub-broker business began
In order to cater to the inclination of people, ICICI Direct decided to start retail channels through which the potential customers from the smaller cities can be acquired.
Over 400 locations having 1200 franchise outlets were served by ICICI Direct when it took off in its initial years. Currently, there are more than 1050 offices of ICICI Direct, found in both Tier-I and Tier-II cities.
On the other end, TradePlus Online sub-broker is one of the well-known franchise businesses of India that comes from a discount broking background.
This sub-broker model belongs to TradePlus Online which began in the year 1983 with a different business model back then.
It is a combination of two companies named Navia Markets Ltd & Navia Commodities Broker Pvt Ltd. It has been steadily progressing in the financial service sector since the year 1995 when its stockbroking business started.
With both the stockbrokers opening up sub-brokers and other partnership models for potentially interested parties, it’s interesting to understand which of these two has a better deal to offer.
TradePlus online provides only a single business model to its potential clients, which is known as the TradePlus Online referral model.
This is suitable for someone who wants a regular passive sub-broker income besides practicing his own profession, which can be trading in the stock market or some other business also.
ICICI Direct Sub Broker Vs TradePlus Online Sub Broker Basics
Let’s have a deeper look into their respective business partnership propositions where we explore information on their:
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- Company Background
- Business Models
- Revenue Sharing
- Initial Costing
- Office Set-Up Requirements
- Broker Support
- Broker Offers
- Account-Related Charges
- Brokerage
- Overall Ratings[/su_list]
By the end of this ICICI Direct Sub Broker Vs Trade Plus Online Sub Broker comparison, you should hopefully be able to take a decision on which stockbroker you must be partnering with!
Broker/Comparison Entity | ![]() | ![]() |
Overview | ||
Company Type | Public | Private |
Broker Type | Bank-Based Full Service | Full-Service |
Founded In | 2003 | 1995 |
CEO | Vijay Chandok | Karan Bhagat |
Headquarters | Mumbai | Mumbai |
Sub Broker Activation Duration | 7-10 Business Days | 3-4 Business Days |
Payout Frequency | 30 Days | 30 Days |
Network Strength | 2250+ | 4500+ |
Active Clients | 8 Lakh+ | 2.3 Lakh+ |
Clients Complaint Percentage (Industry Average: 0.06%) | 0.01% | 0.06% |
Business Models | ||
Sub Broker/Authorized Person | ![]() | ![]() |
Franchise | ![]() | ![]() |
Master Franchise | ![]() | ![]() |
Remisier | ![]() | ![]() |
Referral Plan | ![]() | ![]() |
Entrepreneurial Partner | ![]() | ![]() |
Revenue Sharing | ||
Sub Broker/Authorized Person | 40% to 70% | N/A |
Franchise | NA | N/A |
Master Franchise | NA | N/A |
Remisier | 20% to 40% | N/A |
Referral Plan | 10% | 50 to 100 % |
Entrepreneurial Partner | NA | 20% to 40% |
Initial Costing | ||
Sub Broker/Authorized Person | ₹1 to ₹2 lakh | N/A |
Franchise | NA | N/A |
Master Franchise | NA | N/A |
Remisier | ₹70,000 to ₹1,00,000 | N/A |
Referral Plan | ₹0 | ₹0 |
Entrepreneurial Partner | NA | ₹0 |
Office Set Up Requirements | ||
Office Area | ![]() | ![]() |
Employees | ![]() | ![]() |
Internet Connection | ![]() | ![]() |
Trading Terminals | ![]() | ![]() |
Call and Trade Facility | ![]() | ![]() |
Telephone Support | ![]() | ![]() |
Research and Tips | ![]() | ![]() |
Client Visit Facility | ![]() | ![]() |
Broker Support | ||
Marketing Collaterals & Campaigns | ![]() | ![]() |
Trading Assistance | ![]() | ![]() |
Research & Advisory | ![]() | ![]() |
Back Office Support | ![]() | ![]() |
Sales and Acquisition Training | ![]() | ![]() |
Trading Platforms Training | ![]() | ![]() |
Initiative Seminars/Webinars | ![]() | ![]() |
Broker Offers | ||
Zero Deposit Trading Account | ![]() | ![]() |
Free Demat Account | ![]() | ![]() |
Referral Bonus | ![]() | ![]() |
Brokerage Cashback | ![]() | ![]() |
Flexible Revenue Sharing | ![]() | ![]() |
No Cost Sub brokership | ![]() | ![]() |
Offsite Programs for Top Partners | ![]() | ![]() |
Account Related Charges | ||
Demat Account Opening | ₹0 | ₹0 |
Demat Account Maintenance | ₹0 | ₹500 |
Trading Account Opening | ₹0 | ₹199 |
Trading Account Maintenance | ₹700 | ₹0 |
Trading Platform Charges | ₹0 | ₹0 |
Brokerage | ||
Equity Delivery | 0.55% | 0.1% |
Equity Intraday | 0.275% | 0.01% |
Equity Futures | 0.03% to 0.05% | 0.01% |
Equity Options | ₹35 to ₹95 per lot | ₹99 per Month |
Currency Futures | 0.03% to 0.05% | ₹99 per Month |
Currency Options | ₹10 to ₹25 per lot | ₹99 per lot |
Commodity | NA | ₹99 per lot |
Overall Ratings | ||
Broker Background | ![]() | ![]() |
Business Models | ![]() | ![]() |
Revenue Sharing | ![]() | ![]() |
Initial Costing | ![]() | ![]() |
Office Set Up Requirements | ![]() | ![]() |
Broker Support | ![]() | ![]() |
Broker Offers | ![]() | ![]() |
Account Costing | ![]() | ![]() |
Overall Partnership Rating | ![]() | ![]() |
If in case you need help in getting started with your stockbroking business or you want to become a sub-broker with any of the prominent stockbrokers, let us assist you in taking the next steps forward:
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